Everything is available and accessible on Google. If you want to try the best pasta in town you will search “best place for pasta” and get multiple options to go for. Similarly, if you want to go for a picnic and search on Google, it will show you so many options for “the best picnic spots near you”. This is what Google My Business means for you!

Churches need to have a Google My Business or GMB profile. It makes your church authentic, valid, and valuable as compared to those who don’t focus on them.

Following are some of the steps to have a strong Google My Business profile for your Church:

Create a Google My Business Profile

Creating a GMB profile is very easy. You just have to go to Google business, make your GMB profile by adding the basic information of your church. You have to complete this step carefully as the name, contact information and location must be carefully written. A mistake can lead your church visitor to the wrong place or give a wrong idea.

Add a good picture of your church on GMB where it shows the appealing side of your sanctuary with the Church logo. Pictures are very valuable on the GMB profile as it gives viewers a chance to have a look over your church.

Keep Updating the Information

Once your GMB profile is active, you need to keep it updated from time to time. If you happen to change your contact information like a cell phone or email address, you have to update that on your GMB profile as well. It will give a bad impression if a visitor wants to come and he calls first just to know that the phone number was someone else’s.

Also Read: How to Decide Which Events Should Your Church Host?

Get Reviews from your Members

The best tip to have a strong Google My Business profile for Churches is to get maximum reviews from your visitors. Any Church with positive reviews is preferable to the ones with fewer or no reviews.

Feedback is important as it will strengthen your church's reputation with positive remarks. You can get reviews from requesting your church members and new visitors. Ensure that these reviews are genuine and not faked so that people can trust you. 

Listing Analysis

You also get a feature to analyze your GMB listings. It is a great feature to assess what of your posts, videos, or events are getting more reach. The statistics help improve the content strategy and make it easier to understand what to target, whom to target and how.


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